Untitled Document

Frank Vuono

Heralded as one of most influential and prominent executives in the sports marketing industry, Frank Vuono is a co-founder and partner at 16W Marketing, LLC.   Vuono directs 16W's corporate division, which boasts such clients as the New York Football Giants, United Football League (UFL), Cal Ripken Baseball, FieldTurf, “MIKE” Inc, Legacy Direct, Thermafreeze, TurnStyles Ticketing and XOS Technologies. Some highlight accomplishments include spearheading synthetic turf installation negotiations between FieldTurf & several NFL teams (Atlanta Falcons, New York Giants/Jets & St. Louis Rams); brokering a fully integrated partnership between Cal Ripken Jr. and Nike Inc and the sale of naming rights to Edward Jones Financial for the St. Louis Rams' Dome.

In November, 2007 Vuono was named Chief Operating Officer of the United Football League (UFL) for it's “Premiere” Season. As acting COO of the UFL, Vuono oversaw all of the business aspects of this new professional football league including marketing, sponsorships, licensing, broadcasting, ticketing operations, venue/facility management, finances, legal affairs and public relations.

Vuono's vast experience both on and off the gridiron has helped to set today's marketing standard in professional football.  Having consulted for, or worked closely with, nearly half of the teams in the NFL, Vuono has negotiated record-breaking partnerships in naming rights, sponsorship, merchandising, and ticket and suite sales.  Vuono was personally hired by the NFL Commissioner's office to assist the New Orleans Saints (post Hurricane Katrina) in securing over $11M in sponsorship revenue.  During his tenure of Vice President of Licensing for NFL Properties (NFLP), Vuono built sales of licensing products from approximately $300 million to over $2.5 billion and launched integrated marketing programs, including NFL Pro Line, NFL Pro Shop and NFL Throwbacks.  Vuono co-founded the NFL Quarterback Club, predecessor to what is now the NFL Quarterback Greats.

Known for his creative and dynamic approach, Vuono co-founded Integrated Sports International (ISI) in 1993.  As CEO & President of ISI, Vuono spearheaded programs for the San Francisco 49ers, the Cleveland Browns, Burger King, Disney's Wide World of Sports, GM's Cadillac Division and General Mills' Wheaties. ISI was acquired by SFX Entertainment in March of 1999 and Vuono was named president of SFX Sport Group's marketing division.  Vuono has personally managed marketing and licensing programs for many sports and entertainment key personalities including current 16W Marketing clients Boomer Esiason and Phil Simms.  For his work in the industry, Vuono has been named to The Sporting News' “Top 100 Most Influential People in Sports,” and Sportstyle's “The Players” which showcases the top sports industrialists.

Vuono currently sits on the Board of Directors of NFL Quarterback Greats, the Board of Trustees of the Hackensack University Medical Center & the HUMC Foundation, and on the Board of Directors of Children's Miracle Network.  He is a graduate and supporter of Princeton University where he serves as an active member of the Alumni Council and Chairman of the Princeton Football Association.  He and his wife Dorothy reside in Lyndhurst, New Jersey and have three daughters. 
Untitled Document

QUICK NEWS

 

 
16W Marketing, LLC
75 Union Avenue, 2nd Floor
Rutherford, NJ 07070
201-635-8000