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16W Marketing | Steve Rosner

Steve Rosner

Partner / Toll Collector

Considered one the country’s most successful talent representation endorsement executives, Steve Rosner co-founded 16W Marketing, LLC, in October 2000. Known for his extensive acumen and knowledge around the sports media landscape, he directs 16W Marketing’s talent division. Rosner is considered one of the industry’s top representatives for broadcasters and exclusively negotiates contracts for Phil Simms, Boomer Esiason, Howie Long, Cris Collinsworth, Chris Simms, Jac Collinsworth, Ron Darling, Thom Brennaman, Brian Griese, Bob Papa and more.


The Bayonne, NJ-native was a co-Founder of Integrated Sports International (ISI) in 1993, which was acquired by SFX Entertainment in March 1999. At SFX Sports, Rosner served as head of talent marketing, heading up campaigns for stellar sports figures including Esiason, Long, Steve Young, Hakeem Olajuwon, Kobe Bryant, Tony Meola, Clyde Drexler, Nomar Garciaparra, Andre Agassi, Brandi Chastain, Pedro Martinez, Jim Furyk and Warren Moon.


Prior to the launch of ISI, Steve served as Founder & President of Pro Asset Management, a sport marketing and management company based in New York City. With a clientele that included New York Giants greats Lawrence Taylor and Carl Banks, Seth Joyner, American Express and the Cayman Islands, he built a tremendous base of athlete and corporate clients and contacts. Pro Asset Management is where Rosner gained his insight and knowledge of matching sports figures with corporate events and media opportunities. He also expanded his expertise to group player events, broadcasting career placement and special event planning & production.


Over the course of his career, Steve has masterminded numerous special events, which include the ISI/SFX Charity Super Bowl Golf Classic; New York’s Top 100 Sports Moments; NFL Punt, Pass & Kick; the Cadillac NFL Quarterback Club Golf Scramble; and the NFL High School Quarterback Club Challenge.


In 2000, Steve made a substantial contribution in his grandmother’s name to refurbish the Bayonne Jewish Community Center Gym located in his hometown. The facility was officially named the Anna Rosner Memorial Gymnasium.


Rosner serves as Chairman of the Sponsorship Committee for the annual New York March of Dimes Sports Luncheon and committee member of the Sports Night of Champions at the Kaplen JCC on the Palisades. He also proudly served on the Board of Directors of the CJ Foundation for SIDS.


In 2011, Steve was named Director of Team Operations and Associate Head Coach for the Gold Medal-winning USA Open Men’s Basketball Team at the 12th Pan American Maccabi Games in Sao Paulo, Brazil. 35 years prior to that, he captained the same club while they competed in the1976 games played in Lima, Peru.


Rosner was the recipient of a B.A. Degree from Ramapo College and a Master’s Degree in Marketing & Management from Wagner College, where he spent two years serving as the Sports Information Director.


Steve and his wife Stefanie reside in River Vale, NJ and Juno Beach, FL and have two daughters, Melissa and Amy.

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